VADUZ, Liechtenstein, 1 July 2021 – PerioTabs®, a ground-breaking gum, teeth and dental implant brushing solution, is now commercially available in pharmacies throughout Italy. To increase consumer awareness of the uniqueness of this product, bonyf has launched a large-scale TV commercial campaign and broadcasting commenced on 27 June 2021 on the Italian TV station, La7. These commercials will be aired all summer.

The commercial stars bonyf’s own Chief Scientific Officer, Dr. Bart De Wever and is supported by Prof. Annamarie Genovesi, a Key Opinion Leader in the Italian dental community.

In addition, collaboration has commenced with Italy’s leading dental learning platform, Osteocom. Osteocom will be streaming educational videos, starring Key Opinion Leaders in Italy summarising the protocols and results of five recently finished research studies on the efficacy of PerioTabs®. These videos will be used to educate dental professionals throughout Italy.

PerioTabs® has recently proven to have high efficacy in reducing bleeding gums and inflammation around dental implants.

Click here to see the TV – spot: bonyf.com/tv-spot-italy.mp4